In a recent press release, Japanese online retail company Rakuten announced their plans to begin accepting various cryptocurrencies as payment for goods and services. These payments are converted from the buyer’s chosen currency to ‘Rakuten Cash’, the firm’s own currency, at the point of sale, thereby allowing Bitcoin, Ethereum, and Bitcoin Cash payments across the thousands of partnered merchants across Japan.

“For the first time in Japan, there is no limit on the transaction amount and no fee is charged for charging crypto-assets” said the e-commerce giant on their breakthrough move on allowing limitless and fee-free crypto exchanges within the country.

With Rakuten boasting almost 100 million registered users, this is far from a small move and is further evidence of the necessity for large scale companies to adapt to the burgeoning landscape of digital currencies.